Frase

Frase is an AI-powered SEO content platform that combines research, brief creation, writing assistance, and optimization into a single workflow — and does so at the most affordable price point of any comparable tool. At $14.99/month for the Basic plan, it is accessible to freelancers and small teams who need SEO content capabilities without the enterprise pricing of Semrush or Clearscope.

The research workflow is where Frase shines: enter a keyword, and Frase automatically reads the top 20 Google results, extracts the key topics, questions, and subtopics covered, and generates a structured content brief in minutes. This replaces the manual process of opening 20 browser tabs and reading through competitors' articles to understand what needs to be covered. The brief includes suggested headings, word count targets, and the specific questions people ask about the topic on Google and Reddit.

Frase's AI writing assistant can generate complete article drafts from the brief, or help expand specific sections with AI-written paragraphs. The content optimizer scores your draft against competitors and highlights missing topics and terms. The main limitation compared to Surfer or Clearscope is scoring precision — Frase's content grades are less granular and some SEOs find Surfer's NLP term recommendations more actionable. But for the price, Frase offers exceptional value for independent content creators and small agencies.