Looka

Looka is an AI-powered brand identity platform that generates professional logos and complete brand kits from a short questionnaire about your business, industry, color preferences, and aesthetic style. In approximately 10 minutes, it produces a full visual identity: logo variations, color palette, typography selection, business card mockups, social media profile images, email signatures, and brand usage guidelines.

The generation process starts by asking about your business name, industry, and visual preferences — selecting from style examples and color palettes. Looka's AI then generates dozens of logo concepts, which you can filter, refine, and customize using a visual editor. The customization options are more limited than designing from scratch in Illustrator, but sufficient for most small business and startup needs where budget and time are constrained.

Pricing is a one-time purchase for the logo ($20-65 depending on the package) or a subscription ($96/year) for the full brand kit with ongoing access to all files. The one-time purchase option is competitive compared to hiring a freelance designer for equivalent work. The honest limitation is originality: Looka logos follow recognizable AI-generated aesthetic patterns that experienced designers can identify, and the same style options generate similar-looking results for many businesses. For early-stage companies, the output is entirely professional and functional; for established brands competing in design-sensitive markets, custom design remains preferable.