Make (formerly Integromat) is a visual workflow automation platform that connects over 1,000 apps and services through a drag-and-drop canvas interface. It sits between the simplicity of Zapier and the technical depth of n8n — offering more flexibility and lower pricing than Zapier while remaining more accessible than self-hosted solutions.
The canvas interface is Make's strongest differentiator. Each automation (called a "scenario") is displayed as a visual flowchart where you can see exactly how data moves between apps, add conditional routing, loop through arrays of items, handle errors gracefully, and transform data using built-in functions — all without writing code. This makes complex multi-step automations much easier to reason about and debug than Zapier's linear trigger-action model.
Pricing is based on operations consumed rather than the number of automations, starting at $9/month for 10,000 operations. This is typically more cost-effective than Zapier for teams running moderate automation volume. Make has become particularly popular for e-commerce, marketing, and AI workflow automation, with an active community building and sharing scenario templates for common use cases.
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