Rows is an AI-powered spreadsheet platform that brings the familiar grid interface of Excel or Google Sheets but adds direct API connections to external services and AI functions that work natively inside spreadsheet cells. Where a standard spreadsheet requires exporting data, running a script, and importing results, Rows can pull live data from Salesforce, HubSpot, Twitter, Stripe, Google Analytics, and 50+ other platforms directly into cells — keeping reports automatically up-to-date.
The AI functions are the platform's most innovative feature: =AI.EXTRACT(), =AI.TRANSLATE(), =AI.CATEGORIZE(), and similar functions apply AI operations to cell values just like standard Excel formulas. You can classify a column of customer feedback into sentiment categories, translate product descriptions into multiple languages, extract named entities from text, or summarize long paragraphs — all by entering a formula, not by writing code or calling an API separately.
Pricing starts at a free plan with limited rows and integrations, with the Starter plan at $59/month for teams. The main limitation compared to Google Sheets or Excel is the smaller feature set for advanced spreadsheet functions — complex array formulas, pivot tables, and very large datasets (100K+ rows) perform better in established spreadsheet tools. Rows is most valuable for teams building operational dashboards that combine live external data with AI-enriched analysis, rather than as a replacement for general-purpose spreadsheet work.
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